ATI Technologies Inc, is a major designer and supplier of graphics processing units and motherboard chipsets based in Canada. In 2006, the company was acquired by Advanced Micro Devices (AMD) and was renamed to the AMD Graphics Products group. Despite the acquisition, the ATI brand was retained for graphics cards until August 30, 2010. AMD have announced that it will retire the "ATI" name and instead brand its graphics chipsets as "AMD" beginning in late 2010.[1]
ATi Technologies is a fabless semiconductor company conducting in-house research and development and outsourcing the manufacturingand assembly of its products. Its main competitor is NVIDIA in the graphics and handheld market. The flagship product, the Radeon series of graphics cards, directly competes with NVIDIA's GeForce. These two companies' dominance of the market forced other manufacturers into niche roles.
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